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Wednesday, October 20, 2010

Invincia Insurance Services












Here are a few examples of our work with Invincia Insurance Solutions. Initially we were asked to work with them on the development of their new name. After that we worked on concepts for their new logo and slogan. Our goal was to position them as a leader and advisor in the industry. Although the name was new to the market the company had been around for decades. We had to try and keep some value in the equity of their history so we developed the slogan " A Strong History of Forward Thinking". The samples shown are of a large format brochure and a series of "jumbo sized" direct mail postcards. In addition to the design of these samples we also designed their website at www.invincia.com and trade show exhibit, letterhead, cards, folder... you name it.